Based on this trend, I-ON Communications, the fastest growing solution provider in Asian WCM market, had developed a new system focusing on the ‘analysis’ of how well the website is presented to its end users compared to the traditional content creation, management and delivery methods. These analyzed contents are reused as feedback in ‘content creation’ for system development in providing an efficient management cycle.

Newly released I-ON Web Analytics Server (Hereinafter, IWS) is composed by the necessary ‘Content Management’ system, the ‘Web log Analysis’ system which analyzes the website usage structure, the integrated ‘Search Engine’ which analyzes the keywords inputted by end users for searching the most demanded contents and the ‘Content Evaluation’ system for allowing a direct communication with the end user on getting to know why the most demanded contents are getting the attention of its end users. Also, IWS supports the systematic interlock with the E-mail promotion tool and various applications on website. Through extracted data from the system, client’s usability, timely content delivery at the right place and the exact measurement of result are supported.

(Image: Current and future system architecture of I-ON Web Analytics Server)

But not only seamless integration between systems, but through endless communication with customers such as consultation, the customer can receive personalized service and the explanation of phenomenon by the statistics obtained.

Actually, SK Telecom, the representative Korean mobile communication provider, had implemented I-ON’s IWS solution and operated its website efficiently for the last 2 years.

For more information, please refer to the IWS detailed menu.